MIKAELA ARCANGEL

ADIDAS ORIGINALS (GRAMMYS 2018 EVENT)

Adidas Originals celebrated its launch of the Original Is Never Finished film campaign featuring 2018’s new generation of creators. The short film is packed with young musicians like Dua Lipa and A$AP Ferg, as well as athletes like Florencia Galarza and Marcelo Vieira. The film is a continuation from last year’s campaign with Kendall Jenner and 21 Savage, which sends the brand’s message that creativity builds on the past to create what’s next (and will continue to do so).

featuring. Mura Masa & Playboi Carti

directing. Geoff sean

DOP. Chris Tharp

producing. Ian Kaplan (The Custom Family)

editing. Mah Ferraz

edit assist. Mikaela Arcangel

color. Brett Wayne Price

sound mixing. Ben Colon