CELEBRATING THE FREEDOM OF BEING YOURSELF WICH IS A CORE VALUE THAT RICARDO TISCI BRINGS TO THE BRAND.
POSITIONING BURBERRY AS A CULTURE BRAND WITH AN EXHIBITON AND AN OPEN PARTY BRINGING THE INVITEES TO DOWNLOAD THE APP
PUTTING THE INNOVATION IN THE FRONT
PRESERVE A CRITICAL POINT OF VIEW OF THE BRAND ON HUMAN VS NATURE
STORYTELLING
Animalia takes us back to our primal basic instincts. As humans, we were born with a sense of innocence freed from any inhibitions—a sense of freedom.
Animalia highlights the innate need of humans to connect with other life such as plants and animals, and the desire to be near nature, to have the purity of being young again.
At the same time, it aims to show what it means to exist in mixed realities in this day and age where technology plays a big role in shaping one’s youth and how humans communicate.