MIKAELA ARCANGEL

The brief:

Redefining what it means to be French in line with Lancôme as a French beauty brand using the Lancôme box

The concept:

This French Days, the Lancôme box becomes a playground inviting everyone to explore the joyous, multi-faceted beauty that is Frenchness.

In this project, I got to participate in the styling, model attitude, still life concepts, and photoshoot and video production.

PUBLICIS LUXE TEAM

EXECUTIVE CREATIVE DIRECTOR:    MARIE-EVE SCHOETTL & DAVE SOUSSAN

ASSOCIATE CREATIVE DIRECTOR:    JÉRÉMIE ATLANI

ART DIRECTOR:       AMELIE HIRSCHLAND

ASST ART DIRECTOR: MIKAELA ARCANGEL

COPYWRITER:       KELSEY SCHWARTZ

PROJECT MANAGER:       CLÉMENCE BARGE

GROUP DIRECTOR:       MARGOT GOLDMAN