MIKAELA ARCANGEL

The brief:

To leverage the Mother’s Day 2024 campaign for Members Day using AI.

The concept:

For Your Eyes Only using the symbolic agora rose, petals, and Lancome box in a fish eye angle, as a way to show exclusivity just for the member’s eyes.

In this project, I got to participate in the crafting of mock-ups.

PUBLICIS LUXE TEAM

EXECUTIVE CREATIVE DIRECTOR:    MARIE-EVE SCHOETTL & DAVE SOUSSAN

ASSOCIATE CREATIVE DIRECTOR:    JÉRÉMIE ATLANI

ART DIRECTOR:       AMELIE HIRSCHLAND

ASST ART DIRECTOR: MIKAELA ARCANGEL

COPYWRITER:       KELSEY SCHWARTZ

PROJECT MANAGER:       CLÉMENCE BARGE

GROUP DIRECTOR:       MARGOT GOLDMAN